Cloudbeds answers · Google Ads
Can I use Google Ads Enhanced Conversions with Cloudbeds?
By Giuseppe Gaspari, founder. Updated October 2026.
Fifteen-plus years running paid search and conversion tracking for tourism and lodging operators. Full bio
The short answer
Not with the standard browser setup. Enhanced Conversions needs a hashed email or phone number at the moment of conversion, and the parameters Cloudbeds documents for its purchase and conversion events include the reservation ID, value, currency, dates, items and promo code, but no guest contact details. As far as Cloudbeds documents, sending them means a server-side relay from a reservation webhook or the Cloudbeds API.
Why
Enhanced Conversions improves how many bookings Google can match back to an ad click, especially where cookies are blocked. It only works when the conversion tag can see first-party data about the person converting. Cloudbeds' documented events don't carry it, and we haven't tested whether Google's automatic detection can read the email a guest types at checkout.
A developer can build this with the Cloudbeds API and a small serverless function that pushes the booking, with the guest's hashed email, to Google Ads. It's a real improvement for a property losing a lot of attribution. It isn't the first fix, though, and it isn't what gets Google Ads counting bookings in the first place.
How to decide
- 1
Get the standard import working and Primary first. Measure the gap between Google Ads conversions and Cloudbeds reservations over a month.
- 2
If the gap is large and your guests mostly book on desktop with blockers, or you take many phone bookings that started with an ad, consider a server-side relay.
- 3
Server-side adds to a working import. It doesn't replace it, and you still keep one Primary booking conversion.
Sources
- Cloudbeds: Google Analytics Events in Cloudbeds Booking Engine (updated July 2026)
- Google Ads Help: About enhanced conversions (accessed October 2026)
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