Case study · Independent resort marketing
We fill independent resorts’ dead season.
Your peak weeks sell themselves. The empty rooms in the shoulder months are where the money is left on the table. That is the part we own.
Real figures from one independent Vancouver Island beachfront resort we manage, trailing 12 months, measured in Google Analytics (direct bookings; new-vs-returning is measured by Analytics, so treat as directional).
The engagement
From “run our ads” to running the whole demand engine.
A beachfront resort on Vancouver Island brought us on to manage their Google Ads. We rebuilt the entire acquisition engine, paid search and SEO working together, and wired up tracking that follows every booking through to the dollar.
Over the last year, the channels we run drove 995 new-guest bookings worth ~$881,000 in fresh revenue. Guests who had never stayed before, not their existing regulars.
Why this is different
We can prove exactly which bookings we made you.
We only count new guests
We separate the guests we brought you from your existing regulars and direct traffic, so you never pay for a booking you would have gotten anyway.
Forensic attribution
Every booking is traced to its source: paid, organic, direct. Most agencies show you clicks. We show you reservations and revenue.
We target the empty months
Anyone can spend to win a sold-out peak. We build demand for the slow weeks, the rooms that would otherwise sit dark.
You pay for results
Not a big retainer for reports. A fee per new-guest booking we generate. Our income only grows when your rooms fill.
Backed by Zio Advertising
A specialist arm of a full agency.
The No Vacancy Co. is the hospitality arm of Zio Advertising, a Kelowna agency running paid search, SEO, and conversion tracking for tourism and service businesses across BC. The resort results above were delivered under Zio management; The No Vacancy Co. brings that same engine to independent operators on a pay-per-new-booking model. See the parent agency and more of its work at zioadvertising.com.
Let’s fill your shoulder season.
A short call. We will look at your slow months and tell you honestly what is possible.
Figures reflect one managed property over a trailing 12-month period. Results vary by market, inventory, and season.